#4: Behavioural Science: The Missing Link in Design
Will Trump explores integrating behavioural science into UX design using the COMB model of capability opportunity and motivation to shape user behaviour while highlighting ethics empathy and choice architecture.
#3: The Challenges of UX Design
Debbie Levitt examines the misconceptions and undervaluing of UX design, the need for strong leadership, empathy and critical thinking to drive quality, and how evolving roles and AI may shape the profession’s future.
#2: Empowering UX Teams
Global design director Laura Baker explores finding your leadership style, empowering teams, bridging design and product, using storytelling and embracing AI to shape the future of design.
#1: The Importance of Fundamentals in UX
UX fundamentals underpin success. Darren Hood explains why mastering wireframes, adopting a scientific mindset, and prioritising user understanding over aesthetics can reshape UX and introduce LX design principles.