Act 02
Scene 33 – Featuring Thomas Wilson
Thomas Wilson, an experienced design strategist with a sharp eye on industry trends, joins Naresh Shan to explore the expanding role of UX within modern organisations. He discusses the shift from interface-focused work to strategy-driven practice, where understanding ROI, P&L, and organisational influence is becoming as vital as visual design. Together, they reflect on how AI, ethical considerations, and business fluency are reshaping what it means to be a designer today.
- Unpacking how AI is redefining roles and reshaping expectations for UX professionals
- Challenging designers to build trust, communicate in business terms, and influence decision-making
- Stressing the importance of fundamentals, continuous learning, and ethical clarity in an evolving industry
He urges designers to embrace the business side of creativity. To stop seeing design as a silo and start positioning it as a bridge between user needs and strategic outcomes. To lead not just with ideas, but with metrics, partnerships, and purpose.
His perspective is a call for adaptability, curiosity, and courage. For UX professionals to stretch beyond their comfort zones, question assumptions, and become catalysts for change inside their teams and organisations.