#40: LinkedIn Brand-building for Designers

Act 02

Scene 40 – LinkedIn Brand-building for Designers

Thijs Kraan, a seasoned design strategist and LinkedIn specialist, shares how designers can harness LinkedIn to build a personal brand, showcase their expertise, and attract meaningful opportunities. He explains the long term commitment needed for consistent content creation, the balance between authenticity and professionalism, and the role of AI tools in elevating design storytelling.

• Highlighting the importance of educating others about the value of design through clear communication
• Demonstrating strategies for building a personal brand on LinkedIn to attract opportunities
• Examining how AI tools can support content creation without replacing human creativity

These takeaways encourage designers to view LinkedIn as a platform to extend their portfolio. To engage consistently with their network through well crafted posts. To maintain a balance between genuine voice and professional tone. To monitor feedback and use insights to evolve their content strategy.

They also remind designers that content creation is a long term journey that demands consistency. That venting on professional platforms should be handled thoughtfully to avoid unintended consequences. That leveraging AI tools can streamline writing tasks without replacing critical thinking. That adapting to algorithm changes and audience needs is key to sustained engagement.