Act 01
Scene 25 – Featuring Nikki Anderson
Nikki Anderson, a dedicated user research expert, traces her growth in a field that has matured rapidly over the past five years. From embracing KPIs to navigating the balance between proactive discovery and reactive problem-solving, she reflects on how research has shifted from being a one-time event to a continuous, integrated process that drives business outcomes.
- Exploring how early integration of research leads to stronger alignment with product and business goals
- Unpacking the shift from dramatic research reveals to iterative, stakeholder-friendly feedback
- Understanding the need for clear KPIs to demonstrate research impact and justify investment
Her insights push researchers to move beyond validation. To craft stories that connect insight to outcome. To see time constraints not as barriers but as opportunities for clarity. To be more strategic, more embedded, and more courageous in championing the user perspective.
This conversation is a call to see research not just as support, but as a strategic partner in shaping better products.