Act 01
Scene 6 – Featuring Dr. Nick Fine
Dr. Nick Fine, a veteran UX consultant with over fifteen years guiding teams across diverse industries, joins the podcast to uncover why UX practices are faltering and teams growing redundant. He explores the chaos caused by a lack of standardization, the rise of product managers encroaching on design roles, and the critical need for scientific rigor in UX.
- Examining the impact of high signal to noise ratio on UX team effectiveness
- Highlighting the consequences of mislabelled UX roles and product manager overreach
- Addressing ageism and advocating for evidence based design practices



He urges the UX community to adopt a scientific mindset. To base decisions on evidence rather than aesthetics alone. To foster critical thinking and knowledge sharing between senior and junior practitioners. To rebuild trust and respect for the discipline.
For practitioners navigating competitive teams and false agile dogma, this episode provides a roadmap to restoring user centric design. It underscores the importance of portfolio narratives that showcase process and research. It calls on UX advocates to raise their voices and champion the discipline. It offers a path toward rebuilding trust and elevating UX value.