Act 01
Scene 9 – Featuring Lena Kul
Lena Kul, a UX recruitment expert and founder of ItisKul, dives into the evolving discipline of UX hiring to highlight tailored processes for candidates and hiring managers. She examines the chaotic job market, demystifies ATS misconceptions, addresses ghosting, and shares strategies for creating portfolios that demonstrate process and business impact.
- Highlighting why UX recruitment requires fresh, customized approaches
- Clarifying misconceptions about applicant tracking systems and their actual capabilities
- Addressing ghosting in hiring and offering strategies to foster transparent communication



Her advice challenges designers and candidates to rethink how they navigate recruitment. To focus on clear communication over assumptions. To build portfolios that narrate process as much as results. And to leverage networking to shape meaningful connections.
This episode equips listeners with practical tactics to stand out in a crowded field. To demystify tools and maintain transparency. To articulate value beyond visuals. And to approach UX recruitment proactively despite uncertainty.