Act 1
Scene 02 – Featuring Laura Baker
Laura Baker, a global design director with over two decades of experience leading UX teams across diverse markets, shares insights on finding your leadership style, empowering team members, and leveraging storytelling to drive organizational impact.
- Finding your leadership style and learning from both effective and ineffective leaders
- Recognizing that design directors add value by coaching and empowering others rather than knowing everything
- Building strong relationships with product teams and using storytelling to demonstrate the impact of design
His insights challenge designers to think beyond execution. To become translators of creativity into value. To articulate their decisions not just beautifully, but persuasively. To resist complacency and embrace growth, even in uncertain times.
For those navigating a career in a competitive landscape, this episode offers clarity. For those working within process-heavy teams, it proposes balance. And for those feeling stuck in execution, it presents a path forward.