Act 01
Scene 10 – Featuring Joe Natoli
Joe Natoli, a seasoned UX consultant, author, and educator, co-creator of the seminal book 'The User Experience Team of One', examines the hurdles solo UX professionals encounter in organizations of all sizes. He shares how to effectively advocate for UX, cultivate stakeholder relationships, and implement lean, efficient processes to maximize impact.
- Exploring practical methods that empower solo UX practitioners to deliver organizational value
- Highlighting the importance of understanding stakeholder needs to drive substantive UX conversations
- Demonstrating how lean processes and strategic positioning can amplify UX impact with limited resources



His lessons drive solo UX professionals to seek business impact over deliverables. To frame UX work in terms of organizational value. To root design decisions in stakeholder outcomes rather than pure aesthetics. To adapt and iterate swiftly even under constrained resources.
The episode empowers UX practitioners to become proactive influencers not just service providers. To navigate organizational dynamics with confidence. To leverage AI tools strategically for enhanced efficiency. To foster meaningful collaboration across teams even when working alone.