Act 01
Scene 24 – Featuring Jeremy Dodd
Jeremy Dodd, a content writer at Atlassian, joins the podcast to break down the often-overlooked impact of content design. With clarity and conviction, he makes the case for why words aren’t just complementary to design but central to it. From ROI to real-world testing, Jeremy highlights how content writing has evolved into a measurable, strategic function within product teams.
- Making the case for integrating content writers from the earliest phases of design work
- Demystifying how content’s value can be quantified through testing, ROI, and user impact
- Exploring how tone, voice, and legal constraints shape the experience behind every word



Jeremy’s perspective invites designers and writers alike to rethink how language drives action. To see content not just as support, but as strategy. To craft with intent, balancing creativity with context. To approach writing as a discipline of clarity and momentum.
In a future shaped by AI and automation, he sees room not just for scale, but for specificity. A role for writers who can lead with nuance, experiment with confidence, and build trust through every sentence.