Act 01
Scene 19 – Featuring Georgina Hughes
Georgina Hughes, a seasoned Agile coach with a background in user experience, joins the conversation to examine where Agile principles meet UX practice. She reflects on the misuse of Agile frameworks, the philosophy behind the Agile Manifesto, and the critical role designers play in truly iterative development environments.
- Challenging the illusion that most Agile implementations are working as intended
- Highlighting how poor coaching can derail both teams and outcomes
- Arguing for the integration of UX from the start to support real product agility
Her insights challenge designers to push for more meaningful integration within product teams. To insist on collaboration that begins at the problem-framing stage. To navigate beyond templates and rituals toward principles that serve users and outcomes. To ask harder questions of process, coaching, and leadership.
Her insights challenge designers to push for more meaningful integration within product teams. To insist on collaboration that begins at the problem-framing stage. To navigate beyond templates and rituals toward principles that serve users and outcomes. To ask harder questions of process, coaching, and leadership.