Act 01
Scene 01 – Featuring Darren Hood
Darren Hood, a UX expert and LX design innovator, explores why fundamentals like wireframes, scientific methods, and information architecture are critical in a market skewed by specialization and aesthetic misconceptions.
- How specialization and misconceptions about aesthetics have flipped the UX market upside down
- Why fundamentals like wireframes and a scientific approach are non-negotiable for true UX impact
- How LX design and attention to information architecture, cognitive load, and semiotics elevate learning experiences
He underscores the necessity of scientific rigor in UX, advocating for comprehensive education, the use of personas to prioritize user pain points, and the integration of LX design principles to enhance learning outcomes.
He highlights often-overlooked elements like information architecture, cognitive load, and semiotics, and offers strategies for UX professionals to assert their expertise against encroachment from development and product teams.