Act 01
Scene 23 – Featuring Alejandro Rivas Micoud
Alejandro Rivas-Micoud,CEO of Userlytics, explores the future of UX research, AI, and accessibility testing. He discusses how AI is transforming usability testing by streamlining data synthesis while emphasizing that real user insights remain irreplaceable. Alejandro highlights the importance of continuous discovery, accessibility compliance, and AI-powered automation in UX research. Learn how Userlytics helps organizations navigate evolving industry challenges and improve digital experiences for diverse users.
- Discussing how AI can streamline usability testing without replacing real user interaction
- Examining the shift toward continuous discovery and its role in building more user-centered products
- Highlighting the urgent need for robust accessibility testing as regulations and standards evolve



His perspective challenges UX professionals to rethink their relationship with AI. To see emerging technology as a tool for enhancement rather than replacement. To build research practices that are resilient, adaptive, and deeply human-centered even in the face of rapid change.
His perspective challenges UX professionals to rethink their relationship with AI. To see emerging technology as a tool for enhancement rather than replacement. To build research practices that are resilient, adaptive, and deeply human-centered even in the face of rapid change.