Goodness Adebayo

#5: The Importance of Career Strategy in UX Design

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Goodness Adebayo explores mastering UX fundamentals to solve real problems, build portfolios and advance your career through mentorship, self marketing on LinkedIn, continuous learning and overcoming imposter syndrome.

Will Trump

#4: Behavioural Science: The Missing Link in Design

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Will Trump explores integrating behavioural science into UX design using the COMB model of capability opportunity and motivation to shape user behaviour while highlighting ethics empathy and choice architecture.

Debbie Levitt

#3: The Challenges of UX Design

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Debbie Levitt examines the misconceptions and undervaluing of UX design, the need for strong leadership, empathy and critical thinking to drive quality, and how evolving roles and AI may shape the profession’s future.

Laura Baker

#2: Empowering UX Teams

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Global design director Laura Baker explores finding your leadership style, empowering teams, bridging design and product, using storytelling and embracing AI to shape the future of design.

Darren Hood

#1: The Importance of Fundamentals in UX

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UX fundamentals underpin success. Darren Hood explains why mastering wireframes, adopting a scientific mindset, and prioritising user understanding over aesthetics can reshape UX and introduce LX design principles.